Email flows that turn warm leads into booked calls
We build done-for-you Klaviyo sequences for consultants, coaches, and service businesses. Your lead magnets and newsletter signups become discovery calls—without you manually chasing every inbox.
Is this you?
You've got traffic, signups, and inquiries coming in. But without a system to nurture them, most leads go cold before they ever book a call.
Leads download and disappear
They grab your PDF or checklist, then you never hear from them again. No follow-up, no relationship built.
Discovery calls don't happen
People express interest but never actually book. Or they book and no-show. Either way, your calendar stays empty.
You're manually following up
Sending individual emails, checking who opened what, trying to remember who needs a nudge. It doesn't scale.
The flows we build for you
Each flow is tailored to your offers and voice. Here's what a typical system includes:
Lead Magnet Welcome & Nurture
6–8 emailsTurn freebie downloads into engaged subscribers who know, like, and trust you. Delivers value, establishes expertise, and naturally moves toward your offer.
Newsletter Welcome Sequence
3–4 emailsIntroduce new subscribers to your world. Share your best content, explain what you do, and give them a clear next step.
Discovery Call Booking Flow
3–5 emailsWhen someone shows buying signals, this flow nudges them to book. Includes confirmation, reminder, and pre-call prep emails.
No-Show Recovery
2–3 emailsMissed calls happen. This flow re-engages no-shows with empathy and makes rebooking effortless—no awkward manual follow-up.
New Client Onboarding
4–6 emailsStart every client relationship strong. Set expectations, gather info you need, and deliver a premium experience from day one.
Testimonial & Referral Request
2–3 emailsAutomatically ask happy clients for reviews and referrals at the right moment. Builds social proof without you remembering to ask.
How it works
From first call to flows live in 2–3 weeks. Simple, focused, no fluff.
Strategize
45-minute call to map your customer journey and identify where leads leak out.
- Review your current lead sources
- Map the path from signup to sale
- Identify quick wins and gaps
- Define success metrics
Build & Integrate
We write and build your Klaviyo flows, integrate your tools, and test end-to-end.
- Write emails in your voice
- Build flows in Klaviyo
- Connect forms, booking tools, etc.
- Test every trigger and path
Launch & Refine
We go live, track performance, and optimize based on real data.
- Monitor opens, clicks, conversions
- A/B test subject lines
- Adjust timing and copy
- Monthly check-ins available
What You Get
A complete email automation system tailored to your business and voice.
📧 Email Flows
- 4–7 complete Klaviyo flows
- 20–35 individual emails total
- Copywriting in your brand voice
- Mobile-optimized templates
- Smart timing and delays
📊 Segmentation & Tracking
- Segments by lead source/interest
- Engagement scoring setup
- High-intent visitor tagging
- Conversion tracking dashboard
- UTM parameter configuration
🎓 Training & Handoff
- 2–3 Loom walkthrough videos
- How to send broadcasts SOP
- Flow editing guide
- 30-day email support
- Optional monthly retainer
Built for you if...
This works best if you already have leads coming in and need a system to convert them.
-
✓You have traffic or leads
From organic, ads, referrals, speaking, or content -
✓You sell services, coaching, or consulting
High-touch offers where relationships matter -
✓You want email that feels helpful, not pushy
Value-first copy that builds trust with your audience
Let's talk
15 minutes to see if we're a fit. No pitch, no pressure.
Book Your Fit Call →Or email fred@lizard-launch.com
Questions
Things people usually ask before we start.
How long until my flows are live?
Most projects launch within 2–3 weeks from kickoff. Complex setups with multiple offers or integrations may take 4 weeks.
Do you write the email copy?
Yes, we write all the emails. We study your existing content and voice, then write copy that sounds like you—just more strategic.
What if I don't have Klaviyo yet?
No problem. We can help you set up a Klaviyo account and migrate from your current ESP if needed. Migration is included.
What about ongoing management?
The base project includes a complete handoff so you can manage it yourself. Monthly retainers are available if you want ongoing optimization.
How much does this cost?
Projects typically range from $1,000–$2,500 depending on the number of flows and complexity. We'll scope it on our call.
What tools do you integrate with?
Klaviyo connects with most tools: Calendly, Typeform, Webflow, Shopify, Squarespace, Stripe, and dozens more via Zapier.
The 5-Call Guarantee
If your flows don't generate at least 5 booked discovery calls within 90 days, we'll refund your project fee in full.
No fine print. No hoops. If the system doesn't perform, you don't pay.
Ready to turn leads into booked calls?
Book a 15-minute call to see if we're a fit. We'll talk about your funnel, your goals, and whether this makes sense for you.